Jeff Platz

Jeff manages and directs all activities for First Florida Insurance.  He is a third-generation insurance agent, born and raised in South Florida who has followed in the footsteps of his father, a retired Allstate agent of 35 years.  Jeff received his diploma from Mercer University in 1990, concentrating on business and insurance, which propelled him into the insurance field.

In 1991 Jeff became a licensed insurance agent and started his career with Massey Clark Fischer.  In 2005, Jeff became co-founder and President of First Florida Insurance, established with the vision of providing clients the best possible insurance coverage with a hands-on hometown approach.


Adela V. Pages
Personal Lines Manager

Adela has been with First Florida Insurance for nearly 8 years, has 15 years’ experience in the insurance industry, and is a Personal Lines expert.  She has her 220 General Lines License as well as a Florida Real Estate License.  Adela has lived in South Florida for over 40 years and enjoys fitness, biking, hiking, and most outside activities.  She has been married to her husband, Emilio, for 28 years, has two sons, Daniel and Emilio; and a new granddaughter, Jaclynn.


Lauren Reggio
Customer Service Representative

Lauren has been with First Florida Insurance for 4 years and began her insurance career with Allstate over 5 years ago.  She was born and raised in Palm Beach County and is familiar with virtually every aspect of South Florida lifestyle.  Lauren has her 220 General Lines License and received her Associate Degree in Business from Palm Beach State College in 2007.  Lauren enjoys commercial fishing, scuba diving, boating, Hard Exercise Work (HEW), and family activities.


Iris Marrero
Commercial Lines CSR

When it comes to commercial insurance expertise, be it business interruption, comprehensive general liability, directors and officers liability, product liability, professional liability, etc.,  Iris Marrero is First Florida Insurance’s “Go-To” professional.  She has been with First Florida Insurance for more than 5 years and has over 10 years’ experience in South Florida and Tampa with companies including Poe & Associates, Health Plan Services, and Met Life.