Welcome to First Florida Insurance.  We are a highly reputable and locally established company that offers more than insurance products – we offer a team of knowledgeable and caring professionals who are here to serve you and meet your insurance needs.

Jeff Platz, founder and President of First Florida Insurance, brings a rich history to First Florida Insurance.  Jeff is a third-generation insurance professional who was born and raised in South Florida.  He has more than 19 years of insurance experience and, together with his team of insurance advisors, First Florida Insurance continues to raise the bar of customer service.


First Florida Insurance serves diversified clients including the luxury and affluent market.  Our mission is simple.  We offer insurance products from highly reputable companies that meet our customer’s needs while building lasting customer relationships on the foundation of trust, confidence, and personalized attention.

Our dependable staff works hard to provide you with quick responses and friendly service to make sure you receive the service and respect you deserve and expect. We guarantee that you will be satisfied with every aspect of our company and will be able to remain worry-free in the case of a loss.

We invite you to call us today to talk to one of our knowledgeable agents who are here to advise you and help manage your insurance needs.


Insurance Products:

Home and Estates

Yachts and Watercraft

Jewelry, Fine Arts, and Collectibles