About Us


First Florida Insurance (FFI) is a leading insurance advisor for innovative and customized solutions that meet the needs of the affluent market in Northern Palm Beach County and Martin County, Florida.The company represents premium insurance companies, including Chartis Insurance; and we are seeking to expand our partnerships and product lines to meet a wealth of untapped opportunities and significant new business that we generate.

BENEFITS TO A FFI & TOWER HILL INSURANCE PARTNERSHIP

SPECIALIZING IN THE AFFLUENT REAL ESTATE MARKET

  • First Florida Insurance specializes in high-net worth clients and million-dollar-and-up residences.

STRATEGIC PARTNERSHIP WITH WATERFRONT PROPERTIES AND CLUB COMMUNITIES

  • FFI has a strategic partnership with Waterfront Properties and Club Communities (Waterfront Properties), a 30-year real estate industry leader and the largest purveyor of luxury real estate in their market.
  • Rob Thomson, Managing Partner of Waterfront Properties, is a Partner of First Florida Insurance; where FFI benefits from the strong flow of buyers, sellers, and former clients that Waterfront Properties’ 70+ sales specialists generate – and subsequently refer to FFI.
  • Rob Thomson recently earned entrée into the Prestigious Billionaires Club (Who’s Who in Luxury Real Estate). Mr. Thomson is rankled #1 in Pam Beach and Martin Counties in total sales by an agent; and the WALL STREET JOURNAL ranked Mr. Thomson #26 in the United States in the same category.
  • Waterfront Properties sold 53.8% of all estates / residences valued at over $5 million in the past 12 months in Northern Palm Beach and Martin Counties.
  • Waterfront Properties is the #1 ranked real estate company for total sales of private estates / residences valued at $1 million-plus in Northern Palm Beach and Martin Counties.
  • Waterfront Properties has the most listings for, and the most buyers of, private estates / residences valued at $1 million-plus in Northern Palm Beach and Martin Counties.

TECHNOLOGY-DRIVEN SUCCESS UNEQUALED IN THE REAL ESTATE INDUSTRY

    • First Florida Insurance, via their strategic alliance with Waterfront Properties, has “unsurpassed” technology capabilities to “customize technology” to precisely identify and reach affluent market customers – and the business Tower Hill Insurance wants to write.
    • Waterfront Properties has a 20+ person technology / marketing team that provides data and information to dominate their marketplace. First Florida Insurance benefits directly from this capability to dominate the affluent insurance market as well.
    • The state-of-the-art technology also provides a comprehensive database with prospect information that no competitor has access to. No other company can target and market to their prospects like Waterfront Properties and FFI can.

BENEFITS TO A FIRST FLORIDA INSURANCE & TOWER HILL INSURANCE PARTNERSHIP
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CUSTOMER SERVICE AND CLIENT RETENTION EXCELLENCE

  • Over-used and under-delivered by most, “excellence in customer service” is the centerpiece of First Florida Insurance’s culture. The strength of FFI lies in our 360°approach that assures unparalleled levels of personal and customized service. FFI’s reputation has been well-earned by consistently meeting and exceeding customer’s personal wealth management needs and expectations.
  • FFI offers a work environment that is conducive to developing and maintaining long-term, loyal, and highly professional service agents. Our agents establish a trusting and integrity-based relationship with all customers which results in high customer retention and referrals.

LOCAL AND NATIONAL REACH

    • First Florida Insurance, in alliance with Waterfront Properties, dominates the affluent real estate market in Northern Palm Beach and Martin Counties. Many, if not most clients have residences throughout the United States; and FFI provides insurance products nationally – from California to Maine.
    • FIRST FLORIDA INSURANCE’S FINANCIAL STRENGTH
    • First Florida Insurance has the financial stability and strength to meet the affluent insurance needs today and in the years ahead. In a global, ever-changing market where the economy is in constant flux, FFI has the financial means to grow and prosper in collaboration with their strategic partners
        THE PARTNERS

Jeff Platz, Partner, President